Cheers – the convenience store branch of NTUC FairPrice – FairPrice Foundation and the food and beverage company Yeo Hiap Seng have made a joint donation of USD 20,000 to Touch Community Services.
It is about supporting Touch’s work with children and young people from disadvantaged backgrounds in order to promote their potential.
From October 5th through October 31st of this year, the FairPrice Foundation and Yeo Hiap Seng have pledged to donate 20 cents (up to $ 20,000) for every Yeo drink sold in Cheers and FairPrice Xpress stores.
To commemorate the donation, 30 Touch beneficiaries were invited on a trip to the Singapore Zoo for a fun day with their families.
Each beneficiary received a bag with snacks, Yeos drinks and a color set.
Cheers, FairPrice Foundation and Yeo Hiap Seng have been supporting the less fortunate and needy annually since 2014 through this initiative, which has since raised nearly $ 200,000 for charity.
This is the second year that Touch has benefited from this initiative. Past recipients include the Straits Times School Pocket Money Fund.