A logo of Peloton Interactive Inc. on a stationary bike in the company’s showroom in Dedham, Massachusetts, the United States, on Wednesday, February 3, 2021.

Adam Glanzman | Bloomberg | Getty Images

Check out the companies that are making the headlines in midday trading.

Peloton – The stationary bike manufacturer’s shares rose about 7% in midday trading after announcing the launch of a corporate wellness program as Peloton seeks to reach new users and expand its membership base. Companies that sign up can offer their employees subsidized access to Peloton’s digital fitness membership and its high-end cycles and treadmills.

GameStop – The video game retailer’s shares rose more than 5% after the company announced it would sell 5 million additional shares and raise $ 1.13 billion in capital to accelerate growth. The original Reddit Favorite Meme stock rose as much as 12.7% at times as investors were encouraged by the move and looked past the dilution of their stakes. This is the second stock sale GameStop has offered since the trading mania.

MicroVision – The laser technology company’s share price fell more than 13% after it announced it would sell up to $ 140 million worth of shares “from time to time” and use the funds for general corporate purposes.

MicroStrategy – MicroStrategy stock fell more than 4% after Bitcoin price briefly dropped below $ 30,000 on Tuesday morning. The business intelligence firm holds a significant amount of Bitcoin in its corporate coffers; The company announced on Monday that it owns over 100,000 bitcoins following its last purchase.

Coinbase – Coinbase’s shares fell nearly 2% after Bitcoin’s price fell. Coinbase is the largest cryptocurrency exchange in the United States

Nvidia – The chipmaker’s shares rose more than 2% in midday trading after Raymond James reiterated his “strong buy” rating on the stock and raised his price target from $ 750 to $ 900 per share. Analyst Chris Caso said the company is showing signs of momentum even given Nvidia’s 23% rally last month and should be poised for strong performance across several of its businesses in the coming quarters.

CrowdStrike – CrowdStrike’s shares rose more than 7% after Stifel upgraded cybersecurity stock to a buy rating. Stifel raised his price target on CrowdStrike to $ 300 per share, 26% higher than the stock’s closing price on Monday.

Sally Beauty Holdings – The beauty retailer’s shares rose about 12% after Cowen and Oppenheimer upgraded the stock to outperform. The investment firms told their clients in separate notices that the stock looked attractive after a recent slump, with Cowen highlighting Sally Beauty’s improvements during the pandemic.

Cruise Ships – Cruise ship stocks declined in midday trading. Royal Caribbean and Norwegian were down more than 2%, while Carnival was down about 1.9%.

Airlines – Airline stocks also took a hit in midday trading. United Airlines, American Airlines and Alaska Air Group each fell more than 1%.

– CNBC’s Yun Li, Maggie Fitzgerald, Tom Franck and Jesse Pound contributed to the coverage

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