A Nike employee is seen through a shop window in the entrance area of ​​the Nike SoHo store in New York City.

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Nike said Monday that vice president and general manager of the North America division, Ann Hebert, has left the retailer with immediate effect.

Her sudden departure comes after serving at Nike for more than 25 years. The company plans to announce a new North American lead soon.

The switch follows an article in Bloomberg Businessweek last week about Ann’s 19-year-old son Joe. The report found that he had used a credit card on Ann’s behalf to purchase sneakers for his West Coast streetwear resale store. It was said that he spent more than $ 100,000 on the card buying limited edition shoes and flipping them for a profit.

Its business was booming even during the Covid pandemic, Bloomberg reported. It described how Joe could buy sneakers at even bigger discounts from retailers like Foot Locker and sell them for more and more money.

West Coast Streetwear could not be immediately reached for comment. A Nike spokeswoman told CNBC that Herbert made the decision to step down and refused to comment.

Joe admitted to Bloomberg that Ann is his mother, but commented that she was high enough in the company to be removed from what he was doing. He told Bloomberg that his mom never gave him inside information like discount codes.

A Nike spokeswoman told Bloomberg that Ann shared relevant information about WCS LLC with Nike in 2018.

After having worked her way through various sales roles at Nike from 1995 onwards, Ann rose to positions including sales director in North America, head of Nike’s Asia Pacific and Latin America divisions, and finally head of North America – a job she took on in June last year at.

Most recently, she was responsible for accelerating Nike’s direct-to-consumer strategy. The brand is less dependent on wholesale partners such as sporting goods stores and more on its own stores and websites to reach customers.

Ann could not be reached immediately for comment.

Nike stock was flat after the close of trading after rising 2.13% to $ 137.65 on Monday. The company’s stock is up roughly 54% over the past 12 months. Nike has a market capitalization of $ 217 billion.

Read the full version from Nike here.