AdAdapted, the leading shopping list marketing and insights platform developed for CPG brands, agencies and retailers, today announced the launch of AdAdapted Direct, an on-demand self-managed advertising solution that makes consumer marketing easy for businesses of all sizes and should make it accessible.

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“Brands and retailers looking for high-impact advertising tools and a differentiated audience are often at a loss to find tools that meet their business needs.”

Today’s marketers need to be in control of their brand, audience, and budget as they launch new products, enter new markets, and seek growth. While there are many tools out there to increase awareness, they are often lacking in relation to actual purchase results. In addition, marketers have few options for user-friendly self-service advertising solutions.

Adapted Direct solves these challenges by providing a solution to build high impact creatives, choose ad types, select targeting, and track performance – all of which can be set up and up and running in minutes. Marketers can track their campaign performance on a daily basis via the intuitive dashboard. Adapted Direct is the only on-demand tool that helps companies target verified shoppers and place their branded products on shopping lists and on store shelves during preplanning.

Targeting consumers at this stage of the shopping trip is particularly important as more than half of all shoppers1 use a shopping list to plan their visit, shop and create an online shopping cart for in-store pickup.

Adapted Direct enables brands and retailers to reach verified buyers to increase purchase intent and awareness. It does this by delivering targeted mobile ads to AdAdapted’s exclusive network, which includes millions of shopping list app users, while they are actively building their shopping lists. The ads include a smooth button that adds branded products to their list via AdAdapted’s patented Add-It (TM) technology. The solution is designed to bring branded products to referenced shopping lists in-store and to consumer shopping carts without disrupting the user experience.

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With Adapted Direct, brand marketers can now:

  • Take control of your marketing strategy. Adapted Direct provides marketers with a valuable buyer audience and powerful marketing capabilities that enable them to control their spend and curate audience goals.
  • Compete with established brands. Adapted Direct enables marketers to reach their ideal buyer and put their product on digital shopping lists or in shopping carts before they have a chance to choose a competitive brand.
  • Access exclusive audiences and inventory. In addition to the exclusive network of over 100 million shopping list app users, marketers get exclusive access to first-party pre-shop targeting of shopping list apps so they can get the most profit from their advertising investments.
  • Get access to mega brands at an emerging brand price. Adapted Direct offers the opportunity to develop targeted, high-quality and effective advertising at a low minimum campaign spend.

Adapted Direct’s easy-to-use interface enables CPG brands, retailers and their agencies to immediately enjoy:

  • Easy registration and campaign activation.
  • Choice of ad creative templates provided on the dashboard with the option to use your own branding and product assets.
  • Ability to run always-on ads and increase performance on the fly.
  • Ability to address grocery buyers in the right place at the right time to encourage actual buying behavior and gain a competitive advantage over competitors in this category.

“Brands and retailers looking for high impact advertising tools and a differentiated audience are often at a loss to find tools that meet their business needs,” said Joshua Sukenic, VP & GM, Adapted Direct. “AdAdapted Direct enables brands to run campaigns that fit their budget while providing control, flexibility and agility. We bring brands closer to the point of purchase. Adapted Direct offers a new way in the marketplace to enable consumer marketing to increase brand awareness and bring branded products directly to shopping lists and shopping carts with one simple solution. “

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