A new store is to be opened in the Lakeside Shopping Center.

SD, by Suit Direct – a specialist in men’s suits – is about to open a store in the shopping center in Grays, Essex.

Suit Direct’s SD sells suits from a wide variety of designers.

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These names include Ted Baker, Selected Homme, Marc Darcy, Ben Sherman, Jack and Jones, Racing Green, Limehaus, Gibson London, and Jeff Banks.

Their new 1,539 square foot store expands locations across the UK including Milton Keynes, Leicester, Reading, Sheffield and Southampton.

Announcing the opening, Mark Cotter, CEO of Baird Group, owner of SD by Suit Direct said: “We are very excited to open our new store in Lakeside – it was an ideal location for us and an important part of our large UK store Rollout planned for the next 12 months.

“Our vision is to be the point of contact for modern and inspiring men’s fashion brands.

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“With this new store, SD by Suit Direct aims to help fill the void in affordable and stylish menswear left by the unfortunate closures of other high street and mall stores over the past 12 months, and we look forward to it the future of the brand.

“At Baird Group we are incredibly proud of our rich history of more than 100 years in manufacturing, wholesale and retailing, and this new store in Lakeside offers a one-stop shop for everything menswear-related – from three-piece suits to casual spring utensils and extensive accessories.

“We offer affordable suits for all occasions, including weddings, work wear and proms, as well as a range of casual polo shirts, jackets and sweaters and accessories.”

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Ali Ummanel, SD by Suit Direct Lakeside Store Manager, added: “The team in Lakeside is excited to open our doors and welcome new customers after a year of uncertainty.

“For those who need a little more support, we offer customized fitting appointments and the team is always available to provide style advice and support wherever possible.”

Are you going to visit the new store? Let us know in the comments.

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