Gatorade Gx Scan Patch
Sports drink maker Gatorade launches its first wearable device, the Gx Sweat Patch.
The patch is a unique wearable device that analyzes sweat to give athletes insight into their athletic performance and hydration. It’s the newest product from Gatorade at a time when the sports drink market is dense.
The patch retails for $ 24.99 and is available online and in Dick’s Sporting Goods stores starting Monday.
According to Gatorade, the patch should be worn on the left inner arm during a single workout. It will fill up with sweat as the athlete exercises. After completing the workout, users can scan their patch using the Gatorade Gx app to view their unique welding profile.
The sweat profile is based on sweat values, sodium losses in the forearm, body weight and training type or intensity. The results provide hydration strategies to maximize performance and avoid cramps or dehydration. The results can tell you everything from fluid and sodium loss to sweat rates and compare them to other workouts.
“The Gx System represents the evolution of how we serve athletes. By providing information to help them make decisions about everything from their fueling schedule to training to recovery, we’re helping athletes like never before,” said Brett O ‘, Executive of Gatorade. Brien.
According to Duane Stanford, editor and publisher of Beverage Digest, the Smart Patch is a smart business for PepsiCo, the parent company of Gatorade. He said this tapes one of the big trends the industry is seeing, the rise of personalization and customization.
“If you are able to personalize and customize, you can often do so at a premium price. It can improve your margins,” he said.
Stanford said this also helps Gatorade maintain its credibility and market dominance when the category is more crowded than ever.
According to Euromonitor, Gatorade dominates the US sports drinks category and holds a 72% market share of retail sales. Coke’s Powerade falls 16% in a distant second. BodyArmor has started getting involved and has shown that the market is no longer a two-horse race.
Another benefit Stanford sees is that Gatorade leverages its long-touted sports science and sets it apart from competitors. The brand will use insights and aggregated exercise data from fitness apps, which include Apple Health, Strava, Garmin, as well as proprietary data from the Gatorade Sports Science Institute. That way, Gatorade can better provide athletes with training, recovery, and diet recommendations, Stanford said.
“Ultimately, our goal is to make the advanced science and services we provide elite athletes available to anyone who wants to improve their performance,” said O’Brien.
He says the democratization of laboratory sweat testing allows everyday athletes to get one step closer to being professionals.
“This is just another example of not only resting on their lead but also defending their turf,” said Stanford.